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Written by Editor
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Monday, 08 August 2005 |
Trade Shows
- Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time for cheap
- Barbara Kimmelman of Sellit, Inc., a marketing and trade show consulting firm in Santa Monica, California, emphasizes the importance of a trade show. “A trade show can significantly help your business. Qualified buyers in your category are congregated in that city for a few days. Not only can you make an impression, but you can captivate them.”
- Trade shows are also great for small businesses because booth space is generally inexpensive and even small companies can afford attractive displays to make themselves look as substantial as much larger corporations
Trade Show Benefits
- Trade shows tend to be one of the most powerful marketing mediums because they take place in a single location, have short runs, and bring together thousands of exhibitors and potential customers
- Business-to-business shows typically do not allow selling on the show floor, so generating sales leads is the most common reason exhibitors participate
- It is possible during the course of one trade show to personally meet most of your important clients and suppliers, making shows a good way to establish and reinforce relationships
Common Reasons for Exhibiting
- Generating sales leads
- Generating actual sales at the show
- Enhancing your image and visibility
- Reaching a specific audience
- Establishing a presence in the marketplace
- Improving the effectiveness and efficiency of your marketing efforts
- Personally meeting your customers, competitors, and suppliers
- Prospecting for new customers
- Introducing new products and services
- Demonstrating your product in ways not possible using other marketing channels
- Recruiting distributors or dealers
- Educating your target audience
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