|
Written by Editor
|
|
Wednesday, 16 November 2005 |
|
Page 1 of 3 In marketing, sales promotion is one of the four aspects of promotion.
(The other three parts of the promotional mix are advertising, personal
selling, and publicity/public relations.) Sales promotions are
non-personal promotional efforts that are designed to have an immediate
impact on sales. Sales promotion is media and non-media marketing
communications employed for a pre-determined, limited time to increase
consumer demand, stimulate market demand or improve product
availability.
Examples include:
* coupons
* discounts and sales
* contests
* point of purchase displays
* rebates
* gifts and incentive items
* free travel, such as free flights
Sales promotions can be directed at either the customer, sales staff,
or distribution channel members (such as retailers). Sales promotions
targeted at the consumer are called consumer sales promotions. Sales
promotions targeted at retailers and wholesale are called trade sales
promotions. Some sale promotions, particularly ones with unusual
methods, are considered gimmick by many.
Contents
[hide]
* 1 Consumer sales promotion techniques
* 2 Trade sales promotion techniques
* 3 See also
* 4 External links
<< Start < Prev 1 2 3 Next > End >>
|
